DIRECT SELLING.

Everyday new products are launched and they flood the market. In a country where the population is more than a billion its easy to make a profit and stay afloat in the business. India is supposed to be a great market for foreign enterprises. They see India as a huge market where gaining profit is a lot easier than the rest of the world. In this time of fierce competition now a new strategy of direct selling network is coming up. Here the products do not flood the shops or market area but they meet direct clients who become a member of the company and sell products among their friend circle. Today my blog is about these direct selling companies.

Direct selling refers to selling products directly to the consumer in a non-retail environment. Instead, products go from manufacturer to the direct sales company, to the distributor or rep, and to the consumer

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                      It all started during the nineties… as far as I know of. Tupperware was the first company that bought this concept of direct selling. Every Monday there would be meeting and training programs to train the new joining members and recruit them. It was compulsory to place an order to rs 4500 and the company would gift kits of its own products . This kit was used for demonstrating product features and utility. Soon it became a hit and every household was using Tupperware products.  Likewise, Amway, Oriflame, Avon, etc flooded the market.

                   

                      This new marketing concept worked on the concept that the margin the shopkeeper was getting was cut off and the company sold it's good to direct to consumers. This made the product cheaper. Secondly, these companies did not spend money on advertisement instead their market was captured with the word of mouth. Since most of the members were housewives who were targetted by the company the word from the mouth not only make them believe in the product but also increased the sale.

                     There is always a saturation point and the market slowly forgets these companies but a company is always ready to take its place. Many companies come, conquered and left. New companies are always waiting for their turn to conquer the market and fill the vacuum.

                     

                      Reshma, in her early twenties, had ventured out from to rule the world with her ambitions and desires. By accident, she met one of these direct selling companies and now she desired was to rule the sector of direct selling. She worked hard and her labor also bore fruits. She became successful in no time. Direct selling bought her fame and money. After some time she reached her saturation point and started finding this work boring and she no longer took interest in her work. Slowly her companion took over her and Reshma disappeared in thin air.

                    There was also Sumana who was a different story to tell. She never could to the top in this field of direct selling. She worked with a company for five years and slowly she small amounted cheques began to dry up and finally the company was declared bankrupt and all Sumana's dreams were crushed.

                     So these direct selling companies you never know when it is going to flourish and for how long. However, a new company is always emerging to spend no time in joining it and continue as you have always worked. With the right attitude and skills, you never know where it can take you as we know the sky is always the limit.